What TechCrunch has taught me about the future of domains
September 29, 2018 (Sat). I read TechCrunch almost everyday. It's a real pleasure to enjoy, but it also gives me a glimpse into the future of domains.
TechCrunch is an online tech magazine. It features leading internet startups which may one day become household brands globally. Because these startups are also the new leaders in the corporate world, they will also set the trend in domains. Therefore, when I read TechCrunch, I often check the domains used by these companies. I also check the countries where they are located, which gives me a global view on domain preference.
I particularly like to study lists of startups in reported events. For example, TechCrunch published on September 20 a list of startups in the latest class organized by Alchemist Accelerator, a premiere enterprise accelerator in Silicon Valley. Below are the 20 startups in the list and their domains. I found 11 or 55% of the startups use .com, followed by .io (6) and then .bio, .care, and .app.
Based on my daily reading of TechCrunch and the reported startups, here is what I feel may be the future of domains.
.com will remain King.
Companies may start with an extension such as .io but will upgrade to .com when they can afford.
Brand matching is preferred.
Domains composed of simple English words are preferred.
So, when you start a new business, try to create your corporate brand based on simple English words, then at the same time acquire the brand matching .com domain. A good example is Jack Ma of Alibaba Group Holding Limited. He created the brand "Alibaba" and acquired its brand matching Alibaba.com domain at the same time.