10 common domain name mistakes made by startups in China

August 5, 2017 (Sat). I enjoy reading Chinese domain news. While doing so, I have found many mistakes in how domain names are selected by startups in China. Since last August, I have been writing domain case studies to explore this area. Recently I went through the 200+ cases I have covered and picked up 10 cases to share with you today.

NoMistakeBrand NameDomain Name
1Prefix unneededDaomeng (VR technologies)
2Suffix unneededBibi (self-customized travel)
3Not related to brandBaishi (logistics)
4Pinyin too longHuihuisehgnhuo (sharing among members)
5Letters too manyDingDangZhongYiBeiJing (medication delivery)
6Letters mixed with pinyinYiBangRen (clothing)
7Wrong pinyinXinyi (medical information)
8Difficult pronunciationNvshenyoucai (financial services)
9Difficult to understand8 Tianzaixian (retail service on campus) (8 days on line)
10Non mainstream extensionWangxiaolu (food)

The brand and domain names listed in this table are examples only. These startups already have proven products or services, which is reflected in successful funding rounds from investors. With the fresh capital, they should consider upgrading to better domain names. So, what is a good domain name? See "Do you own your branded domain name?" for detailed discussion.

Join me on LinkedIn for further discussion.