Domains are
grand seeds, indeed

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Domains are grand seeds, and these seeds can develop into grand trees of global enterprises serving every corner of the world. Each domain also sports the following characteristics.

Digital address

A domain is the address of your digital store. If you want to visit Apple, just go to If you want to visit Alibaba, again just go to What is your digital address? Is your address easy to remember?


A brand can be seen as having two components: brand name (what) and brand address (where). For example, "Tesla" tells you it's about electric cars and "" tells you where to get one.


A good domain is an asset which grows in value over time. For example, was sold for $21,000 in 2017 then $120,000 in 2018, and was sold for $3 million in 2014 then $ 3.5 million in 2018.


September 18

Premium domain may have sold. According to the Whois record at Godaddy where the domain is registered, the domain was updated on September 16 and the owner is located in the Fujian Province of China. Continue reading...

September 17

I thought most meaningful Pinyin are already owned by Chinese investors because there are over 900 million internet citizens and a large pool of investors in China. These Chinese domain investors even triggered the global domain boom in 2015/2016. Continue reading...

September 16

Actually, I found the answer in a comment made by Jeff Sass (CMO of .club) on the September 7 DomainSherpa show -- even though he was not referring directly to China. Continue reading...

September 11

It thrills me almost everyday to come across well-funded startups in China using English brand names and domains. The more I read about them, the more I am convinced there are selling opportunities for English-based domains to the second largest economy in the world. Continue reading...

Domain Wisdom

About Me

Domains are my specialty. Please read my daily posts on LinkedIn, join the conversation, and learn how to formulate your global domain strategy.

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Kassey Lee
Founder, Grandseeds